When it comes to the female form, I can safely say that I’m a fan. Not a face-painted, stripped-to-the-waist, half-drunk fan screaming “BOOOOOOOOOOOOOOOOOOBS!!!” because they just scored a goal, but more the quietly appreciative kind of fan. But there is a time and a place for T&A, with that time apparently being “any time we launch a new online game” and the place being “in your face, you desperate man-child”.
I get that sex sells and I get that it is hard to create an interesting image that might grab people’s attention, but throwing half-naked women in ads so that you’ve got a 50% chance of seeing soft core porn every time you visit an ad-funded MMO site gets tiring. And doesn’t help shed the industry of the image that the gaming market is populated by men so socially retarded that cartoon side-boob and hot pants are going to send players rabidly clicking on the ad.
Sadly, I’m sure it works too.
I don’t know what the alternative is. Some titles do try something different, but I’m not sure this works either: