Filed under Media / Press

Mortal Kombat: Flawless PR Work, But…

Warner Brother Interactive Entertainment’s approach of “we failed the first time, but here is the same thing again but this time we’ll point out how wrong you are” around getting Mortal Kombat classified in Australia hasn’t worked, with MK being refused classification a second time. WBIE then thanked “the thousands of Mortal Kombat fans in … Continue reading

The Brave, Brave Marketing Decisions of DCUO

A defining aspect of the superhero genre is bravery. The hero stands often outnumbered and outgunned, but is driven to do things to create a finer world. Regardless of what powers they have, the hero has bravery as a shield against doubt and as something that drives them forward. Inspired by this theme, Sony Online … Continue reading

APB: Well, Since Everyone Else Is Doing It…

The failure of All Points Bulletin is a current hot topic, especially since it looks to have pretty much destroyed the generally well-regarded developer Real Time Worlds. A great look at this toppling can be seen at GameBrief – the only thing that appears wrong are claims that APB only sold around 10k copies, whereas … Continue reading

DCUO: Madly Scrambling To Launch

On November 2, 2010, DC Universe Online is scheduled to launch. Public beta still hasn’t started and announcements of features being cut are starting to appear. At the SOE Fan Faire, the DCUO panel revealed that DCUO is likely to launch with only six power types: Ice and Fire are the ‘tanker’ powers. Gadgets and … Continue reading