The great thing about MMO / online game advertising is that allows for so much creativity.
Or if that fails, copying a known character and have them endorse the title by virture of proximity… then hope the original IP owners don’t see it.
"The White Queen demands your submission... and some time to play her favourite greek mythology simulator!"
Okay, the White Queen may not be Marvel’s most well-known character, but she’s a bit of a fan favourite in certain circles for obvious reasons.
The fact that I typed in "Emma Front" rather than "Emma Frost" likely reveals those obvious reasons. Or just what I was thinking of at the time. You decide.
There’s also the cash in on what’s popular right now:
The part of Bella will be played by Bob Stevenson, a 47-year old twice divorced mechanic from Grants, New Mexico.
And then sometimes all subtlety is completely dropped and it’s just obvious grab:
You may have heard of this guy called Kratos before...
That artwork is actually from the front of the God of War: Blood & Metal CD.
Are 'mythological gods' really that big a selling point?