Tagged with LucasArts

Star Wars: The Old Republic – Not Failing Isn’t Always A Guarantee of Success

We’re on the downhill run to Star Wars: The Old Republic’s launch. Soon the hype will be over and the hard part – delivering MMO services to paying customers – begins. I saw a report that stated industry analysts saw SWOR as a “little risk of failure” title. In some ways this is because if … Continue reading

Five Reasons Why SWOR Is A High Risk MMO: #2 It Is Going To Cost Too Much

Following on from reason number 1, the next big problem that Star Wars: The Old Republic is going to face is that it is going to cost too much.

Cost estimates for SWOR vary from the US$150m mark up to the US$300m mark, which is a big range, but regardless of its true cost it is EA’s self-proclaimed biggest project ever and even BioWare sees it being multiple times bigger than anything they’ve worked on before. The reason is will cost too much is that combination of profit, business practicality and ego I mentioned before, but the development costs are actually what could cause the most problems post launch.

To understand this, you have to look at how MMOs actually make money: box sales, subscription fees and real money transactions (RMT). Continue reading