From WARC.com:
“As part of this scheme, Kraft is to run a competition through which it plans to help couples pay for a divorce if they can prove their decision was at least partly related to conflicting views on Miracle Whip.”
The mistress, drug abuse, child neglect and petty theft were all okay, but not liking Miracle Whip was THE LAST STRAW.
World Class Villains 
That’s just bizarre.