When a games journalist uses his games site to raise money for his game development, the ethics of it should be looked at closely.
Not using Rock Paper Shotgun to promote Big Robot’s Kickstarter would make it possibly harder for Rock Paper Shotgun journalist and Big Robot developer Jim Rossignol to reach the funding target, but that’s the problem with journalistic ethics – if you ignore them when they present a problem you shouldn’t pretend to follow them at all.
In the rush to blame Laurent Wainwright for destroying game “journalism” forever, there seems to be a large issue overlooked: Rob Florence could have written the entire article and not ever mention Wainwright. Or if he mentioned her, he could have said, “And here’s the kind of gaming press attitude I’m talking about, the one that can’t even see the problem”. He didn’t need to mention his suspicions and doubts based purely on a single other tweet.